Email Configuration
Purpose
The Email Configuration screen allows administrators to configure the email delivery settings used specifically by the Thulo Marketing Automation module.
This screen enables organizations to configure a dedicated SMTP server for marketing communications, separate from the system-wide email configuration if required.
Email Configuration controls how the Marketing Automation module sends:
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Marketing Emails
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Campaign Emails
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Automation Workflow Emails
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Customer Journey Emails
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Drip Campaign Emails
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Scheduled Emails
In addition, this screen allows administrators to customize the unsubscribe text displayed in marketing emails.
Create
Configure Email Settings
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Navigate to Marketing Automation → Settings → Email Configuration.
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Enter the required SMTP configuration details.
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Configure the unsubscribe text if required.
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Click Save.
The Marketing Automation module will use the configured email settings for future email communications.
View
To review the current email configuration:
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Navigate to Marketing Automation → Settings → Email Configuration.
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Review the SMTP settings and unsubscribe configuration.
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Verify that the email server information is correct.
Edit
To modify the email configuration:
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Navigate to Marketing Automation → Settings → Email Configuration.
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Update the required settings.
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Click Save.
Changes are applied to future emails sent by the Marketing Automation module.
Field Descriptions
| Field | Description |
|---|---|
| SMTP Host | The hostname or IP address of the SMTP server used for email delivery. |
| SMTP Port | The communication port used by the SMTP server. |
| SMTP Username | Username used to authenticate with the SMTP server. |
| SMTP Password | Password associated with the SMTP account. |
| Encryption Type | Security protocol used for email transmission, such as SSL or TLS. |
| Sender Email Address | Email address displayed as the sender of marketing emails. |
| Sender Name | Name displayed as the sender of marketing emails. |
| Unsubscribe Text | Custom text displayed for the unsubscribe option included in marketing emails. |
Workflow Rules
Separate SMTP Configuration
The Email Configuration screen allows the Marketing Automation module to maintain its own SMTP settings.
When configured:
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Marketing Automation emails are sent using the SMTP settings defined in this screen.
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Email delivery can be managed independently from other platform email communications.
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Marketing email traffic can be separated from operational or transactional email traffic.
Email Delivery
The configured SMTP server is used for:
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Campaign Emails
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Automated Workflow Emails
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Drip Campaign Emails
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Customer Journey Emails
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Scheduled Marketing Emails
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Trigger-Based Email Actions
Unsubscribe Processing
Every marketing email includes an unsubscribe option.
The Unsubscribe Text field allows administrators to customize the wording displayed to recipients.
Examples:
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Unsubscribe
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Click here to unsubscribe
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Stop receiving marketing emails
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Manage your email preferences
When a recipient selects the unsubscribe option:
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The recipient is marked as unsubscribed.
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Future marketing emails are blocked for that recipient.
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Existing customer records remain unchanged.
Important Notes
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Valid SMTP credentials are required for successful email delivery.
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Incorrect SMTP settings may result in failed email delivery.
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Changes to SMTP settings affect future emails only.
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It is recommended to test email delivery after updating SMTP settings.
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The Unsubscribe Text controls only the displayed text and does not change unsubscribe functionality.
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All marketing emails should include an unsubscribe option to comply with email marketing best practices.
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Only authorized administrators should modify Email Configuration settings.
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The Marketing Automation module uses the configured SMTP settings when processing campaigns and automation workflows.